Here are snippets of the cover story:
“A lot of the work we do with businesses is around getting people to think in a ’pre-mortem’ style, so I often ask clients to imagine that it’s a certain date in the future and that on their watch the company went belly up, so my questions are what were the trends that they missed, what were the signals that they chose to ignore, and what were the investment decisions that they delayed that led to this demise,” says Anders Sorman-Nilsson. “I then follow it up with asking what change they are going to make now to prevent that from happening.”
“I think that for event planners and events of the future, looking at the younger demographic and in Asia in particular – whether that be Gen Y, Gen Z or even the Generation Alphas of this world – is really the future lab for this, in terms of how they’re behaving and how they’re using technologies,” says Anders Sorman-Nilsson. “In the events industry specifically you can just look at the sort of duality of approaches and I look, for example, at the compounded annual growth rates of 20+ percent when it comes to the growth of esports events and esports revenues around the world. These are of course digital natives who come together in a stadium or a forum to watch people play computer games, which is kind of an odd notion, but it’s something that digital natives love doing, so there’s still a social aspect to turning up to an event.”
“For meeting planners this mantra of ’digital minds and analogue hearts’ is then fairly apt, as they have to ask themselves how they can connect with and add value to the increasingly digitised, mobilised, virtualised and rational minds of tomorrow’s customers and event participants, but still enduringly connect with their analogue, experiential, emotional hearts. I think that’s a very good starting point as well as just looking at how to both create a really amazing, immersive, physical experience when people turn up, because people value their time a lot more these days. So for us to invest in the time to go to an event you just want it to be world class and amazing, and transformational too. Looking at the digital mode as a way to get information across is therefore a good starting point, like an appetiser in some ways, but then the main course is the transformational event that you go to – the analogue is great for transformation, the digital great for information.”
Click here for the rest of the Meetings International Magazine article.
Anders Sorman-Nilsson is a reformed lawyer, and the founder and creative director of the Sydney and Stockholm based research company – Thinque. His unique global perspectives have been helping leaders, teams, and business owners in the USA, Europe, Asia and Australia make sense of and harness disruptive trends in innovations, generations and communications. His misfit insights have recently been manifested in his book Thinque Funky: Upgrade Your Thinking and amplified by endorsements via AFR Boss Magazine, Wired (UK), and Monocle.
Anders has advised clients like Apple, MTV, Johnson & Johnson, Eli Lilly, SAP, McCann Erickson, CPA Australia, UTS Business School and Macquarie Bank on navigating the constantly shifting business landscape and how to successfully enter a new decade of thinking.
Anders‘ speaking topics include:
- ‘Future Thinking: your organisation’s success GPS’
- ‘Thought Leaders: the brands of the future’
- ‘Innovation Intersections: tapping diversity in thinking’
- ‘Waves of change: three global trends that will be disrupting your slumber’
- ‘Misfits: leading cross-generational teams’