Retail expert, Cate Trotter, in her recent article, elaborates on how the smartphone has changed retail experience. She used examples from Starbucks, Net-a-porter, Nike, 7-Eleven, JD, and more to demonstrate how retailers are getting innovative with mobile commerce.
Think back to the first mobile phones for a moment. Now think how far we’ve come in terms of smartphone technology. What the future holds is unclear right now, but it’s fairly safe to assume that the smartphone will be sticking around for some time now – and even evolving into something else.
Technology is also constantly improving which means that the smartphone your customer has in their pocket gets better and better with each upgrade. Seeing how most of us upgrade our phone faster than a retailer might overhaul their own hardware it makes sense to tap into that tech where possible.
Smartphone-driven retail experiences are likely to only increase. Whether it’s communicating with a store in advance or a space that uses the smartphone to activate services and experiences, our phones are going to make for smarter retailing.
Read the rest of Cate’s article here.
Cate Trotter has helped brands such as Chanel, Galeries Lafayette, Marks & Spencer, Swarovski, Fujitsu, Metro Group, Samsung, Jaguar Land Rover, Mercedes, Puig, Nike, Lego, Johnson & Johnson, Levi’s and EE innovate and create world-leading retail ecosystems.
Cate frequently works with senior team members – including Unilever’s CEO, the General Manager of L’Oreal France, Mega Image’s CEO, House of Fraser’s CEO, Clarks’ Managing Director, Tom Tailor’s CEO, Carrefour’s Chief Operations Officer and the board of Hugo Boss.
She is a very experienced speaker, regularly making keynote presentations to audiences of up to 800 people. In the past 12 months, she has given presentations in 11 European countries, as well as Peru, Colombia, Guatemala, Honduras, Nicaragua, Mexico City and New York.
Cate’s experience of setting up two successful businesses in her twenties led to her being named a Future 100 and Startup 100 entrepreneur. She’s been quoted 4 times in Forbes magazine and is a RetailWire BrainTrust expert. LinkedIn named her one of the top 15 most listened to professionals in the UK. Vend ranked her as the world’s 26th most influential professional in retail.
Cate’s speaking topics are:
- The Future of Retail
- Technology In Retail
- Key Retail Trends
- Futureproof Retail Ecosystems
- Post-Digital Retail
- Retail in Asia
- The World in 2035
- How to Thrive in an Exponential World