Rasmus Ankersen is a bestselling author, entrepreneur, speaker on performance development and a trusted advisor to businesses around the world. He is also the chairman of FC Midtjylland, his childhood football club in Denmark, known as one of the world’s most innovative football clubs, especially recognised for its use of big data to drive decision-making.
Recently he has been interviewed by CNN on his innovative use football analytics to transform the club.
Midtjylland leans heavily into using metrics to unearth hidden talent and find bargains from around the world, in what Ankersen describes as “buying cheap and selling expensive.”
A good example is the transfer of Alexander Sørloth to Crystal Palace for over $10 million, after Midtjylland had bought the Norwegian for $390,000.
Read the rest of the interview here.
Rasmus Ankersen published his first book “DNA of a Winner” at the age of 22. The book became a bestseller, encouraging Rasmus to follow up his success with “Leader DNA” and “Raising a Winner”. By the age of 25 he had written three bestsellers. His desire to understand the code that unlocks World Class performance led him to be head coach of the first soccer academy in Scandinavia, which has produced several top international players, among them Simon Kjaer (Wolfsburg and Denmark National Team), Winston Reid (West Ham), Sekou Oliseh (top scorer in CSKA Moscow) and many more. He was also a mental coach for the Danish national youth soccer teams and has worked as personal coach for several World Class athletes. In 2010 Rasmus spent six months traveling around the world to live and train with the best athletes and coaches on the globe. The result is his first international book “The Gold Mine Effect – unlocking the essence of world class performance” which is currently on submissions to publishers worldwide.
Also in the business field Rasmus’ work has had a huge impact. He is speaking about “The Gold Mine Effect” for organizations and companies all over the world, Microsoft, LEGO, Carlsberg etc. Rasmus is advising executives how to create an environment, which fires up human potential. In his home country Denmark he has been awarded as one of the three biggest business talents and recently the prime minister invited him to contribute with a chapter to his upcoming book, which is going to define “The Danish Dream”. Today Rasmus lives in London from where he controls all his projects.
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