Sam Silverstein: Make Accountability Your Competitive Advantage

Why do soSam Silverstein-md2 me succeed while others fail? It starts with eliminating excuses, eradicating justifications and taking personal accountability for choices, actions and results. It starts with accountability.

Sam Silverstein is the author of best-seller “No More Excuses – The Five Accountabilities for Personal and Organizational GrowthFor over 30 years, Sam Silverstein has led thriving companies, selling upwards of $100 million in products and services. He has witnessed successful people fail, and seen underdogs triumph. He has distilled his invaluable experiences and observations into a message companies need now more than ever.

Below is Sam’s take of the five accountabilities that when applied proactively can turn accountability from a consequence into your competitive advantage.

Right things:
Be accountable for doing the right things. This means ethical execution of the activities that will actually support the goals you have chosen for yourself. If you are managing a team, you must model this skill by doing the right things yourself; you must then empower each member of your team to identify his or her own right things, and you must be willing to communicate about what’s working and what isn’t in an open, transparent way at all times.

New space:
Be accountable for managing your space for new opportunities. This means being willing to step away from things that are working, even though they may be familiar, to make room for something that may work better. Yes, this is a risk, but it’s one that successful people take—because the return can be positive for the whole enterprise.

Be accountable for managing the process when you hit an obstacle. It is inevitable that you will encounter adversities and setbacks when you pursue your goals. The question is, how will the adversities and setbacks affect you? Will they keep you from making creative new approaches to attain your goal?

Be accountable for establishing the right expectations. The targets you set for yourself will have a huge impact on your actual achievement. How will you set the targets for yourself and your team? Will you set them based on what is familiar or what is possible? Will you set them too high, too low, or in that ideal zone where the goal is a healthy stretch?

Be accountable for your relationships and your contributions to them. The human touch in any relationship is the “lubricant” that makes communication possible and empowers individuals, groups, and organizations to accomplish great things. Without accountability for supporting and contributing to the relationship, there can be no true leadership, and no effective implementation, at the group or organizational level, of any of the other accountabilities.

Appling the five accountabilities in your life and in your organization will allow you to create an accountability zone in which you are the center and creates a culture of accountability within your organization. Make accountability your competitive advantage.

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