Bank 2.0 is a well-renowned and popular book, written by Brett King. The Author of the book, Brett King, is known for being a spectacular strategist, public speaker, wealth management expert, and a specialist in retail channel distribution strategy. Brett King’s Bank 2.0 is a bestseller in the finance sector and is known for running User Strategy, a consultancy program that helps to improve customers’ interaction with leading financial services companies and businesses.
Brett King has years of professional experience in the finance sector and has emerged as a brilliant consultant and strategist. He previously ran the Asia division of Modern Media and the E-Business service line for Deloitte. He is also known for having a reputable client base such as HSBC, Citigroup, UBS, Standard Chartered, Abu Dhabi Commercial Bank, Emirates NBD, RBS, CSFB, BNP Paribas, etc.
Brett King’s Bank 2.0 received an abundance of praise and commendation from many critics and reviewers. The concept of the book was widely appreciated by a variety of readers throughout the world. His book examines the evolution of consumer behavior, evaluates the channel improvement opportunities within the retail bank and lastly, it explores the trends, innovations and technologies of today’s society which will significantly impact financial services and consumers over the next decade. The book elaborates on how a bank can adapt and thrive in this new environment. On the back cover, Gerry McGovern, author of Killer Web Content, while reviewing Bank 2.0 remarks, "On the Web and on Mobile, the customer isn’t king – he’s dictator. Highly impatient, skeptical, cynical. Brett King understands deeply what drives this new hard-nosed customer. Banking professionals would do well to heed his advice".
About Brett King – ‘Bank 2.0’
Brett King is a prominent individual who is an expert in wealth management, customer experience and is a retail channel distribution strategist. He is also best known for being the author of ‘Bank 2.0’. In addition, he is a famous public speaker, blogger and advisor for many of the world’s leading financial services organizations. He is involved in philanthropic work and has established a number of leading non-profit organizations. He has presented at many conferences in more than 30 countries around the world for companies like Google, Forbes, Oracle, The Economist, SWIFT, the American Bankers Association, Bloomberg, The Asian Banker, IIR, Marcus Evans, DTT Fast 500, and HSBC, etc. Presently, he is an international judge for the Asian Banker Retail Banking Excellence Awards, the GSMA Global mobile awards, the Middle East Business Achievement Awards and the Middle-East Retail Banking Awards. Furthermore, Brett King was also featured on CNBC, Bloomberg, Financial Times, BusinessWeek, ABA Journal, Bank Technology News, The Asian Banker Journal, The Banker magazine, etc. for being an industry expert. To know more please browse through http://www.banking4tomorrow.com.
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