Dr. Max Mckeown believes that “Your greatest success will come from strategic responses to unplanned opportunities.”
As an expert in strategy, leadership and innovation, Dr. Max has been working with the most successful global companies and brands to create better customer experiences and maximize possibilities. He is also a sought-after keynote speaker thanks to his effective and creative insights on today’s most pressing concerns in business and leadership.
“The smart strategist allows strategy to be shaped by events. Good reactions can make great strategy. Strategy involves competition of goals, and the risk is the difference between those goals and the ability of the organization to achieve them. So part of the risk is created by the strategy.”
“Becoming a strategic thinker is about opening your mind to possibilities. It’s about seeing the bigger picture. It’s about understanding the various parts of your business, taking them apart, and then putting them back together again in a more powerful way. It’s about insight, invention, emotion and imagination focused on reshaping some part of the world.”
“All failure is failure to adapt, all success is successful adaptation.”
Watch the video below to learn more:
Dr. Max Mckeown is the best-selling author of The Strategy Book, The Innovation Book & Adaptability is an expert in strategy, leadership, innovation and how to create a better future. He is a renowned strategist and leadership coach for some of the most successful global corporations and brands. He is also a sought-after keynote speaker and a social scientist with an MBA and PhD from Warwick Business School, a member of the British Psychological Society and a fellow of the Royal Society for the Arts.
Dr Mckeown‘s speaking topics include:
- Is Your Customer Experience Hot Or Not?: Lessons About Customers From The World’s Best Companies!
- Innovate Your Way Out Of Recession: Lessons On How To Thrive From The World’s Most Innovative Companies
- A Crisis Is A Terrible Thing To Waste: Leadership Lessons (For Tough Times!)
- Make the easy but difficult, simple and profitable