Tag Archives: Asian norms

Dave McCaughan: Premiumisation – An Asian norm

Dave McCaughan

Asia marketing expert, Dave McCaughan, recently shared his insights in Admap Magazine July 2019 Issue on “Premiumisation”, which he observed, is an Asian norm. Looks at how, across Asia, there is a rising, still fast-growing middle, and more importantly upper- middle class who want a slightly better, rarer, more unique experience. In Bangkok, and across […]