Michael R. Solomon published new book “Marketers, Tear Down These Walls! The Liberation of the Postmodern Consumer”. As the author of the most widely-used textbook on understanding consumers (“Consumer Behavior: Buying, Having, and Being”), Michael’s newest book is expected to be yet another informative bestseller. Here is a quick preview of Michael’s latest publication: “The […]
Tag Archives: Michael R. Solomon
We at Speakers Connect are proud to present consumer behavior expert Michael R. Solomon. Michael is best known as the author of the essential book on understanding consumers. His book “Consumer Behavior: Buying, Having, and Being” is literally the most widely used book on the subject in the world. As one of the most productive scholars in […]