Michael R. Solomon published new book “Marketers, Tear Down These Walls! The Liberation of the Postmodern Consumer”. As the author of the most widely-used textbook on understanding consumers (“Consumer Behavior: Buying, Having, and Being”), Michael’s newest book is expected to be yet another informative bestseller. Here is a quick preview of Michael’s latest publication: “The […]
Tag Archives: Michael R. Solomon
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We at Speakers Connect are proud to present consumer behavior expert Michael R. Solomon. Michael is best known as the author of the essential book on understanding consumers. His book “Consumer Behavior: Buying, Having, and Being” is literally the most widely used book on the subject in the world. As one of the most productive scholars in […]