Andrew Senduk, co-founder of Orami, South East Asia’s first women focused e-commerce platform, is a Dutch-born entrepreneur with Indonesian roots. He spent his first years in Indonesia but spent the majority of his life in Amsterdam. Initially starting his career on the corporate side, he quickly fell in love with entrepreneurship. After selling his startup a few years ago in the Netherlands, he moved to Jakarta with his wife and two boys. He is on a mission to inspire a new generation (Y) to find the leader within and start the movement that leaders should create leaders. Millennials currently represent the largest share of today’s workforce and he believes that to make an impact it’s about understanding this generation and activating them towards greatness.
His career path started, just like his parents wanted to, with the top leading consulting and banking firms where he jumped the corporate ladder. But he felt something was missing. He decided to quit his job. To make it even more interesting, he and his wife decided to quit their corporate jobs in the same week while having a mortgage. It was a start of their entrepreneurial journey, which led them to where they are now. He has backed and built several multi million dollars businesses within e-commerce, digital advertising and fashion.
Andrew is a sought after keynote speaker and advisor to both startups and multinationals on digital transformation. He has lived and worked across 3 continents: the Netherlands, South Africa and Indonesia. His story is inspiring and shows both highs and lows of entrepreneurship and the key lessons on how to engage and spread leadership DNA throughout the millennial generation.
His ventures have been featured on Bloomberg, CBNC’s Squackbox, E27 and Jakarta Globe. In addition his knack for fashion landed him collaborations with brands like Berlutti, Christian Dior, Montblanc, Esquire, Mensfolio and Augustman.
